Best Practices

Expert insights: The benefits and challenges of sharing and scaling best practices

Wegrow for marketing teams: Best practices for creating and executing successful campaigns

Greg Hanffou - CMO





The Benefits and Challenges of Sharing and Scaling Best Practices

The idea of sharing and scaling best practices to create more successful, efficient, and impactful outcomes is an attractive concept, especially in fields where innovation can be difficult to come by and where the need to grow and compete is an ever present challenge. As businesses, organizations, and individuals strive to improve their capabilities and perform better in their respective environments, the idea of sharing and scaling best practices is increasingly being embraced and incorporated into the strategy of many organizations. But there are both benefits and challenges associated with this practice that must be considered and addressed.

Benefits of Sharing and Scaling Best Practices

One of the primary benefits to sharing and scaling best practices is the ability to leverage the experiences and successes of others in order to drive better outcomes. Knowledge and insights from those who have already achieved success can be invaluable. For example, if an organization is developing a new product or service, learning from the experience of other similar organizations can help to avoid potential pitfalls, identify opportunities for improvement, and ensure that the new offering is maximally effective and successful.In addition, sharing and scaling best practices can result in increased efficiency. By learning from the successes of others, organizations can integrate their own processes and procedures more effectively, resulting in greater efficiency and effectiveness in managing the overall operation.Finally, sharing and scaling best practices has the potential to create lasting impact. By leveraging the experiences of others, organizations can create lasting, meaningful change both in their own organizations and in the world at large. By learning from each other, organizations can develop systems that create positive, lasting impact.

Challenges of Sharing and Scaling Best Practices

Despite the potential benefits, there are also some challenges associated with sharing and scaling best practices.One of the primary challenges is the difficulty of identifying what has actually worked for others. Different contexts, organizations, and cultures are likely to have different approaches and strategies, which can make it difficult to identify which strategies are likely to be successful for the organization in question. In addition, sharing and scaling best practices can be complicated and time consuming. In many cases, it can require significant effort and resources to identify and review relevant best practices, integrate them into existing structures and processes, and ensure they are being utilized effectively. Finally, sharing and scaling best practices can create the risk of groupthink. As organizations and individuals learn from each other and focus on making incremental improvements, it can be difficult to take a step back and look at the bigger picture – or to explore bold, innovative ideas.


Overall, sharing and scaling best practices can be an effective and powerful way for an organization to leverage the experiences of others and create lasting, meaningful impact. However, organizations must be aware of the potential challenges associated with this practice, and must be mindful to ensure that the benefits outweigh the risks.

Wegrow's concept immediately appealed to me : exchanging best practices with other Cora stores had never been so easy. The contests have also helped to create complicity between colleagues, as well as to valorise certain occupations and stores.

Gestionnaire Florale à l'hypermarché Cora Garges-lès-Gonesse