Fast Moving Consumer Goods :
Better marketing & sales activation with higher ROI
BEFORE: Every country was reinventing the wheel, by creating new assets regularly
for point of sales activation, marketing campaign or digital activation.
'Not invented here syndrome' was the norm.
AFTER: Every market share 3+ best practices monthly, documented with ROI & step by step to copy it. At the receiving end, markets can access a menu of inspiring best practices, giving a variety of solutions that motivates a real 'steal with pride' attitude.
Retail & distribution :
Better in store activation with higher ROI
BEFORE: Very little interaction between stores based in different locations.
Low digitalisation. Good ideas and best practices do not get shared at scale.
AFTER: Every store share best practices monthly, with the teams using their smartphone or the store's computer in a fun and engaging way.
Employees have become digitally skilled without even noticing it.
Luxury Goods :
Spot global trends faster to innovate faster
BEFORE: Markets visits feedbacks were lost in the continuous flow of information, so no real action was taken as a follow-up on activation or innovation ideas.
With the limitation of business trips to be more sustainable, local markets needed
to do more reporting, but it was done inefficiently.
AFTER: Local best practices, competitor activities & consumer trends can be found in seconds. Local markets reporting is efficient & engaging.
Market visits are much more efficient and dedicated to explore solutions.
Optimizing global wards processes & driving growth.
BEFORE: Every year there was an award ceremony to celebrate successes. The submission and voting phase were long & painful. After all this effort, the best practices that were awarded were not reused at scale.
AFTER: The whole process is now fun & efficient, cutting down the organization time by 75%, The whole content is structured and organised. Winning best practices are then pushed to the local markets to be reused at scale to drive accelerated growth.