Updated: May 26, 2020
It is not Wednesday, but brilliant executions don’t wait! 🎯
Every week, we spot useful actions that YOU can RE-USE to drive sales, savings, CSR results or employees well-being.
Communicate with your consumers during the confinement
WHAT TO RE-USE?
- Be real. More than ever, a true speech, even if it is to sell consumer goods, will resonate with the target.
- Don’t hesitate to refer to current home life conditions.
- No need for Jerry Bruckheimer special effects, a phone is enough. More money to find celebrities to endorse your product + less spend on production = winning equation since marketing budget will suffer with the crisis.
Thanks Guillaume MILLET for your post showing a great example of this approach (original post in comment).