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  • arnaudsliwa

WegrowWednesdayWins #6

Updated: May 26, 2020

Can you re-use the #WegrowWednesdayWins ?

This week, we look at how to communicate during crisis period.

Every week, we spot useful actions that YOU can RE-USE to drive sales, savings, CSR results or employees well-being.


1- Adopt an adequate tone but also in line with your own corporate style, AUTHENTICITY IS FIRST KEY

2- Communication is about asking your recipients’ feelings and needs, EMPATHY IS SECOND KEY

3- Leaders must talk but also show exemplarity

4- Always double-check your information sources, trust only experts

5- Use facilitators channels considering the containment conditions of your recipients

Thanks to Harvard Business Review for your article

#crisiscommunication #coronavirus #communication

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