• Benjamin Mariotte

WegrowWednesdayWins #6

Updated: May 26

Can you re-use the #WegrowWednesdayWins ?

This week, we look at how to communicate during crisis period.


Every week, we spot useful actions that YOU can RE-USE to drive sales, savings, CSR results or employees well-being.


WHAT TO RE-USE?

1- Adopt an adequate tone but also in line with your own corporate style, AUTHENTICITY IS FIRST KEY

2- Communication is about asking your recipients’ feelings and needs, EMPATHY IS SECOND KEY

3- Leaders must talk but also show exemplarity

4- Always double-check your information sources, trust only experts

5- Use facilitators channels considering the containment conditions of your recipients


Thanks to Harvard Business Review for your article https://lnkd.in/g3VTz-h


#crisiscommunication #coronavirus #communication

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