Case study - How Diageo saved nearly 1,500 workdays with Wegrow

Challenges

Knowledge scattered in emails and calls, making it difficult to consolidate and act upon.
Valuable insights are often lost or inaccessible, hindering informed decision-making.

A lack of visibility on how innovations could be leveraged across regions led to missed opportunities for scaling success.

No effective tools were in place to measure efficiencies or ROI, making it challenging to track impact and optimise resources.

Traditional methods such as single PowerPoint resources spread through direct messages or e-mails created delays and inefficiencies, significantly slowing progress and innovation.

Solution

A centralised one-stop-shop: A single hub for storing, sharing, and accessing the latest best practices, insights, and trend reports—anytime, anywhere. This addressed fragmented information flow, enabling teams to quickly find and utilise valuable knowledge.
Access to high-quality content through advanced search: Powerful search tools enable Diageo employees to access high-quality, relevant information within seconds. Users can search by region, topic, date, and more, thanks to intuitive tagging systems designed to align with Diageo’s diverse operations and ensure efficient knowledge retrieval.

Tailored animation programme: A programme designed to engage all markets, levels, hierarchies, and areas by addressing both intrinsic and extrinsic animations. This personalised approach ensured widespread adoption and high levels of participation.

Dashboard for impact follow-up: Wegrow provides a comprehensive dashboard with real-time analytics and feedback loops, offering insights into the usage of best practices, including views, active users, posts collected, reuses, and time saved. This allows Diageo to effectively measure impact, track progress, and refine strategies to ensure knowledge sharing aligns with organisational goals.

Enhanced engagement tools: Interactive features like tagging, commenting, and mobile access made it easier for teams to share, engage, and learn on the go.
Easy access to the platform in one click: the platform is easy to use and accessible with just one click, allowing employees to effortlessly tap into valuable resources and high-quality content whenever they need it.

Results

In just six months, the Wegrow POC transformed how Diageo’s Europe Innovation team worked, delivering amazing results:

Strategic alignment: Fully aligned with Diageo’s goals of operational excellence and building a more digital organisation.

Time Saved: An estimated 1,496 days saved by eliminating inefficiencies such as chasing markets, organising resources, and searching for content.

Cost savings: Total savings of approximately €300,000 within six months.

Widespread adoption: Achieved 100% community engagement within the first 6 months.

Content creation and use: 154 documents were shared which resulted in 1,000+ views, 150+ downloads, and 20 scaling actions – everything from only 150 total users.

People

30,000

Location

Worldwide (operates in 180 countries)

Industry

Consumer Goods (Premium Spirits) – Luxury

Department

Innovation Department (Europe)

“The Wegrow platform has revolutionised the way I’ve been able to share best practices and learnings. The value lies in the time saved looking for inspiration, content, and information. The mobile accessibility is a game-changer for researching and learning on the go.”

Emma Hopkins

Innovation Commercialisation Manager

“It’s incredible to have such easy and quick access to learnings or trend reports from across the region! A dream come true for any planner!”

Mafe García

Head of Consumer Planning Europe Innovation

“When we set up the Wegrow POC, we knew there was a huge potential benefit from having all our learnings in one place. We were thrilled to see 154 documents downloaded in just a few months, proving the platform’s value for reuse and impact.”

Kate Veale

Consumer Planning and Brand Development Director

Driving efficiency and cost savings

Platform adoption

Time saved (days)

Cost savings