How CFOs can transform strategy execution with knowledge flow

From custodian to catalyst: How CFOs are scaling strategic impact through knowledge flow

As CFOs, we’re no longer just custodians of the numbers, 87% of us now view our role as the critical connector between strategy and operations. We are expected to interpret complexity, navigate volatility and still deliver sustainable performance.

But here’s the paradox: while businesses have become increasingly centralised in vision and decentralised in execution, finance is often left bridging fragmented efforts—without the tools to do it efficiently.

Our job is no longer just to protect value. It’s to scale it.

Growing the strategic value of finance means letting go of the old model

To move from preservation to progression, we must:

• Step back from traditional siloes.
  
  
• Identify where data and insights can be shared to reduce costs and accelerate learnings.
  
  
• Collaborate more proactively across the business to optimise operational cashflow.
  
  
• Redefine finance’s role from gatekeeper to strategic advisor.
  
  

This evolution doesn’t require adding more tools—it requires unlocking more value from what we already know.

Because let’s face it: the answers already exist inside our organizations. What’s missing is access.

The true cost of reinvention

According to recent data, Fortune 500 companies lose $31 billion annually due to inefficiencies caused by teams constantly reinventing the wheel.

This loss is most visible during transformation periods, when scaling what already works could drive faster results—but teams struggle to find or trust internal precedents.Perhaps this is why approximately two-thirds of M&A deals don’t achieve their strategic outcomes, for example.

As CFOs, we need to ask:

What would it look like if finance could make internal knowledge actionable, repeatable and measurable?

"In our team, speed is our currency… with Wegrow it’s easier to reach the right content at the right time."

Selen Degirmenci

Global Lead at Unilever

“It’s incredible to have such easy and quick access to learnings or trend reports from across the region! A dream come true for any planner!”

Mafe García

Head of Consumer Planning at Diageo

“Wegrow gives the field the opportunity to share competition activations and executions on a far larger scale and directly to the right stakeholders internally.”

Thibault Testot-Ferry

General Manager at LVMH

Why Wegrow is a must-have for modern finance

Wegrow is not a reporting tool. It’s a platform designed to help finance teams scale strategic impact by making best practices visible, searchable, and reusable.

With Wegrow, we can:

• Capture growth initiatives worth scaling (e.g. RGM), cost or waste reduction initiatives which can optimise our P&L and our carbon footprint, risk playbooks, and transformation levers to be deployed at pace.
  
  
• Search and retrieve relevant materials instantly—filtered by KPI, region, or use case.
  
  
• Repurpose and scale what already works, leveraging existing best practices without starting from scratch to create positive impact and deepen cross functional partnerships.
  
  
• Track what’s reused and measure the business impact across departments or geographies, according to the ‘must win battles’ for the business.
  

In effect, Wegrow becomes the operating system for strategic knowledge flow—one that connects siloed teams, accelerates transformation and empowers decision-making.

And it’s not just about efficiency.

• Organisations with a strong culture of best-practice sharing experience up to 20% lower turnover rates post-reorg.
  
  
• Highly connected finance teams see a 15% increase in forecasting accuracy.
  
  
• Sharing best practices results in 10–30% faster realization of transformation synergies.
  
  
• Growth initiatives are implemented 15–20% faster when internal intelligence is reused instead of reinvented.
  

This is how finance drives value in today’s landscape: by enabling a continuous optimisation loop that cuts across regions, teams, and functions.

Final thought: connect the dots before you add more dots

If you’re leading finance in a decentralised, fast-moving organisation, the real unlock isn’t more systems or more headcount—it’s more visibility & action on what already works.

Wegrow helps us connect the dots: between teams, between markets and between strategy and execution.

It empowers us to move faster, with fewer resources and with greater confidence.

Because the real advantage isn’t having more answers—it’s making the best ones easy to find and apply.

Want to see how Wegrow could transform the way your finance team works? →
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