Case study
Bayer & Wegrow
Connecting Marketing and Sales to drive smarter Medical strategies

NUMBERS SPEAK FOR THEMSELVES
Our impact in 2024
100%
Platform adoption
3481
Time saved (hours)
157k €
Cost savings
The company at a glance
Bayer, a global life sciences leader operating in 80 countries with over 100,000 employees, is continuously advancing health and nutrition.
From insights to impact
The Global Marketing - Medical Teams at Bayer are actively leveraging Wegrow to break silos and scale best practices across markets. By connecting Corporate Marketing with field sales teams, Bayer is ensuring market education, differentiation, early patient engagement, and enhanced collaboration—driving impactful medical strategies worldwide.

People
over 100,000

Location
Worldwide (operates in 80 countries)

Industry
Pharma - healthcare

Department
Marketing
THEY TALK ABOUT US
"Before Wegrow, sharing best practices was a struggle, often taking us up to 2 hours. Now, it takes under 30 seconds. It has transformed our workflow.”

Emre Atcakan
Digital Marketing & Data Strategy Lead