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Case study

Bayer & Wegrow

Connecting Marketing and Sales to drive smarter Medical strategies

 

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NUMBERS SPEAK FOR THEMSELVES

Our impact in 2024

100%

Platform adoption

3481

Time saved (hours) 

157k €

Cost savings 

The company at a glance

Bayer, a global life sciences leader operating in 80 countries with over 100,000 employees, is continuously advancing health and nutrition.

 

From insights to impact

The Global Marketing - Medical Teams at Bayer are actively leveraging Wegrow to break silos and scale best practices across markets. By connecting Corporate Marketing with field sales teams, Bayer is ensuring market education, differentiation, early patient engagement, and enhanced collaboration—driving impactful medical strategies worldwide.

THEY TALK ABOUT US
"Before Wegrow, sharing best practices was a struggle, often taking us up to 2 hours. Now, it takes under 30 seconds. It has transformed our workflow.”
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Emre Atcakan

Digital Marketing & Data Strategy Lead