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Case study

Henkel ACM & Wegrow

Cutting adoption time by 50% to accelerate Sales execution and impact

 

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NUMBERS SPEAK FOR THEMSELVES
Our impact in 2024
99%

Platform adoption

42,076

Time saved (hours) 

1.85M €

Cost savings

The company at a glance

Henkel is a global leader in the market of adhesives, sealants and functional coatings with 48,000 employees across 79 countries. 

 

From insights to impact

Henkel’s Sales Team is leveraging Wegrow to share and scale success stories, ensuring that marketing materials and sales pitches are easily accessible and reusable. Siloed knowledge and outdated processes previously slowed collaboration and productivity. With Wegrow, Henkel streamlines best practice sharing, enabling sales teams to instantly access proven pitches and strategies. This results in a 50% reduction in adoption time, allowing for faster global alignment, improved efficiency, and the accelerated rollout of high-impact sales approaches across markets.

THEY TALK ABOUT US
"I feel like it’s important to re-use content and practices already tested. Wegrow helps Henkel save – time and money, but also inspire and feed teams with new ideas relevant for the construction market."
tatyana tetereva image
Tatyana Tetereva

Brand Manager