Henkel ACM & Wegrow
Cutting adoption time by 50% to accelerate Sales execution and impact

Platform adoption
Time saved (hours)
Cost savings
The company at a glance
Henkel is a global leader in the market of adhesives, sealants and functional coatings with 48,000 employees across 79 countries.
From insights to impact
Henkel’s Sales Team is leveraging Wegrow to share and scale success stories, ensuring that marketing materials and sales pitches are easily accessible and reusable. Siloed knowledge and outdated processes previously slowed collaboration and productivity. With Wegrow, Henkel streamlines best practice sharing, enabling sales teams to instantly access proven pitches and strategies. This results in a 50% reduction in adoption time, allowing for faster global alignment, improved efficiency, and the accelerated rollout of high-impact sales approaches across markets.

People
48,000

Location
Worldwide (operates in 79 countries)

Industry
Consumer goods - Household products

Department
Sales
"I feel like it’s important to re-use content and practices already tested. Wegrow helps Henkel save – time and money, but also inspire and feed teams with new ideas relevant for the construction market."

Tatyana Tetereva
Brand Manager