Henkel AMI & Wegrow
Driving faster E-Commerce execution by sharing and scaling what works

Platform adoption
Time saved (hours)
Cost savings
The company at a glance
Henkel is a global leader in the market of adhesives, sealants and functional coatings with 48,000 employees across 79 countries.
From insights to impact
Henkel’s Marketing and Sales Teams are leveraging Wegrow to share and scale success stories, ensuring that eCommerce animations and use cases are easily accessible and reusable. Previously, siloed knowledge and outdated processes slowed collaboration and productivity. With Wegrow, Henkel streamlines best practice sharing, enabling teams to instantly access and scale proven strategies, driving greater efficiency and impact across markets.

People
48,000

Location
Worldwide (operates in 79 countries)

Industry
Consumer goods - Household products

Department
Sales & Marketing
"With Wegrow, we have significantly shortened the time of implementing best practices from one region to another.”

Mislav Smolcic
Senior Manager Global Sales Excellence