Case study
Henkel ACC - North America & Wegrow
Maximazing sales efficiency and market impact with 80% less search time

NUMBERS SPEAK FOR THEMSELVES
Our impact in 2024
87%
Platform adoption
25,010
Time saved (hours)
615k €
Cost savings
The company at a glance
Henkel is a global leader in the market of adhesives, sealants and functional coatings with 48,000 employees across 79 countries.
From insights to impact
Henkel's North America Sales Team is leveraging Wegrow to execute sales strategies more efficiently, monitor supermarket field operations, and scale best practices. Previously, siloed knowledge and outdated processes slowed productivity and collaboration. With Wegrow, Henkel centralizes insights, reducing search time by 80–90% and accelerating best practice adoption.

People
48,000

Location
Worldwide (operates in 79 countries)

Industry
Consumer goods - Household products

Department
Sales
THEY TALK ABOUT US
"With Wegrow, we have significantly shortened the time of implementing best practices from one region to another.”

Mislav Smolcic
Senior Manager Global Sales Excellence