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Case study

Mars & Wegrow

Mars leverages Wegrow to strengthen digital capabilities and accelerate growth

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NUMBERS SPEAK FOR THEMSELVES
Our impact in 2024
100%

Platform adoption

2892

Time saved (hours) 

160k €

Cost savings

The company at a glance

Mars is a global leader in confectionery, pet care, and food, with a diverse portfolio of brands including M&M’s, Pedigree, and Ben’s Original. Operating in over 80 countries, Mars has more than 150,000 employees worldwide, driving innovation and sustainability across its businesses to create a better world for people and pets.

 

From insights to impact

Mars’ Marketing team is leveraging Wegrow to scale best practices and enhance efficiency across its E-Commerce teams. This collaboration enables seamless knowledge sharing, allowing teams to exchange insights, proven strategies, and key successes. By leveraging shared initiatives and lessons learned, Mars is strengthening its digital capabilities and accelerating growth across all its divisions.

THEY TALK ABOUT US
"By democratizing data across our business, we are better able to optimize experiences for pet parents, all in service of our purpose: a better world for pets."
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Christina Rapsomanikis

Global VP Digital & E-Commerce at Mars