Mars & Wegrow
Mars leverages Wegrow to strengthen digital capabilities and accelerate growth

Platform adoption
Time saved (hours)
Cost savings
The company at a glance
Mars is a global leader in confectionery, pet care, and food, with a diverse portfolio of brands including M&M’s, Pedigree, and Ben’s Original. Operating in over 80 countries, Mars has more than 150,000 employees worldwide, driving innovation and sustainability across its businesses to create a better world for people and pets.
From insights to impact
Mars’ Marketing team is leveraging Wegrow to scale best practices and enhance efficiency across its E-Commerce teams. This collaboration enables seamless knowledge sharing, allowing teams to exchange insights, proven strategies, and key successes. By leveraging shared initiatives and lessons learned, Mars is strengthening its digital capabilities and accelerating growth across all its divisions.

People
150,000

Location
Worldwide (operates in 80 countries)

Industry
Consumer goods - Household products

Department
Marketing
"By democratizing data across our business, we are better able to optimize experiences for pet parents, all in service of our purpose: a better world for pets."

Christina Rapsomanikis
Global VP Digital & E-Commerce at Mars