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← Wegrow achieves B Corp certificationBy Céline Barbera Saulnier on Jul 1, 2025 2:00:00 PM
At VivaTech 2025, Arnaud Sliwa, CEO of Wegrow, unveiled how the company is radically simplifying the way global organizations scale what works.
Wegrow was proud to be featured at the Microsoft booth, highlighting the strength of its innovation and partnership. Born from Sliwa’s 15-year journey in leadership roles at Danone and General Mills, Wegrow tackles a common corporate frustration: constantly reinventing the wheel across countries and teams.
Arnaud Sliwa remarked. “Not because they weren’t smart—but because the right practices weren’t reaching the right people.”
Wegrow’s solution? An AI-powered platform that extracts best practices from local markets and pushes them to the teams that need them, automating the sharing and application process across marketing, sales, supply chain and other functions.
Wegrow works with some of the world’s largest companies—including Danone, Nestlé, Mars, Kraft Heinz, LVMH, Bayer, Puig and HP. All have one thing in common: they’re global powerhouses where replicating a single market success across a few regions can generate millions in savings.
Partnering with Microsoft’s and the GenAI program has amplified Wegrow’s impact:
Joining a global movement
Wegrow drastically cuts time and costs:
What's next for Wegrow?
“More agents. More precision. Faster from knowledge to action,” Arnaud Sliwa said.
Wegrow is now building specialized agents that accelerate tasks like briefing marketing agencies or preparing client presentations. The company is also expanding into new sectors—including banking, insurance and construction—to extend the benefits of its model beyond FMCG.
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