Wegrow revolutionizes scaling success at VivaTech 2025

Wegrow unveils how it’s changing the way global companies scale success at VivaTech 2025

At VivaTech 2025, Arnaud Sliwa, CEO of Wegrow, unveiled how the company is radically simplifying the way global organizations scale what works.

Wegrow was proud to be featured at the Microsoft booth, highlighting the strength of its innovation and partnership. Born from Sliwa’s 15-year journey in leadership roles at Danone and General Mills, Wegrow tackles a common corporate frustration: constantly reinventing the wheel across countries and teams.

Arnaud Sliwa remarked. “Not because they weren’t smart—but because the right practices weren’t reaching the right people.”

Wegrow’s solution? An AI-powered platform that extracts best practices from local markets and pushes them to the teams that need them, automating the sharing and application process across marketing, sales, supply chain and other functions.

Trusted by global leaders

Wegrow works with some of the world’s largest companies—including Danone, Nestlé, Mars, Kraft Heinz, LVMH, Bayer, Puig and HP. All have one thing in common: they’re global powerhouses where replicating a single market success across a few regions can generate millions in savings.

Strategic integration with Microsoft 

Partnering with Microsoft’s and the GenAI program has amplified Wegrow’s impact:

• Full integration with Copilot, Viva and Microsoft Teams, ensuring seamless adoption within existing workflows.
  
  
• Deployment of dedicated AI agents that specialize in answering contextualized business questions for marketing, sales and supply chain. 

Joining a global movement

Wegrow drastically cuts time and costs:

• Local teams save hours each week—going from 90 minutes to just 2 minutes to share a best practice.
  
  
• Faster time to market: Nestlé, for example, reduced a pack launch from 3 months to 6 weeks by reusing a UK-based best practice in France—translating into €1–2 million in incremental gross margin.
  

What's next for Wegrow?

“More agents. More precision. Faster from knowledge to action,” Arnaud Sliwa said.

Wegrow is now building specialized agents that accelerate tasks like briefing marketing agencies or preparing client presentations. The company is also expanding into new sectors—including banking, insurance and construction—to extend the benefits of its model beyond FMCG.