The podcast interview introduced Laurent, an entrepreneur who has been operating in Asia for over 15 years. Laurent discussed the challenges of starting and operating businesses in Asia, including navigating cultural differences between countries, managing cash flow, understanding regulations, and finding skilled employees. However, Laurent emphasized the importance of spending time to understand the local market and build networks. He advised finding a local partner and lawyer to help navigate challenges. Laurent shared his experience starting multiple companies, including ADD, which provides IT asset disposal and data destruction services, and Lehman Partners, which provides recruitment and consulting services. Laurent discussed his keys to success, like staying humble, leaving your comfort zone, and anticipating changes. For the future, Laurent wants to focus ADD on sustainability and helping companies reduce their carbon footprint. He plans to develop a platform for individuals to erase their data, buy a new factory, expand into Indonesia, and possibly take ADD public. Overall, Laurent provided valuable insights into entrepreneurship in Asia from his 15+ years of experience starting and operating businesses in the region.