Develop a cohesive global strategy for ProductPage hierarchy that communicates both product and lifestyle aspects effectively.
Evaluate the potential of infographics to enhance engagement and conversion on Amazon product detail pages through careful A/B testing and on-page element monitoring.
Brand team developed infographics that showcased both product features and lifestyle elements, designed to create a cohesive image and message flow strategy for the PDP hierarchy.
Pages with infographics saw an average increase of 7% in visits, indicating enhanced-user engagement.
Sales experienced an average increase of 15% on pages featuring infographics, demonstrating the crucial role of e-content in-driving sales at the final stage of the funnel.
Putting in the work to make our local ideas come to reality becomes ten times more rewarding when I see that they are being reused by our colleagues in other markets. It's a clear sign for me that what we develop go beyond our local teams and that it can have a greater impact. So, Wegrow is facilitating scaling in a simple and rewarding way as much as it inspire us to create great campaigns and activations.