Wegrow & Suntory
Discover how Suntory is driving organizational efficiency, budget efficiency and team motivation with Wegrow.
Beam Suntory is one of the leading producers and distributors of soft drinks and spirits worldwide. One of their main challenges was that every market was working alone. The “not invented here syndrome” was the norm, with markets developing their own activation with no real ‘share and reapply’ spirit. Their objective was to drive more collaboration between their markets, and scale faster local successful initiatives.
Suntory Beam implemented Wegrow so that the markets can easily share marketing, sales and supply chain best practices monthly, documented with ROI and step by step to copy it. At the receiving end, markets can access a menu of inspiring best practices, giving a variety of solutions that motivates a real 'steal with pride' attitude. With Microsoft being widely used in the organization, their teams especially appreciated the integration of Wegrow with MS Teams and Sharepoint, and the ability to expert the best practices in Powerpoint to showcase them easily in business meetings.
Suntory Beam Sales team shares monthly 1.000 best practices and successful executions and the Marketing team shares 60 qualified best pratices with detailed KPIs and ROI monthly.
29 markets are engaged on the platform and a real sense of ‘share and reapply’ is now becoming the norm.
Wegrow helped to drive organizational efficiency (less silos), budget efficiency (more scaling of the successful projects) and team motivation (better recognition of the top talents).
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We've seen immediate improvements in terms of our engagement. Before we started we had nine markets who we were regularly in contact with, who shared their best practices. At the last count, we have twenty nine markets across our international market that we are engaging with the platform and sharing the best practices.