Unlock the secrets to innovation success: Success stories from our clients
Successfully Introducing a NPD for Product – Case Study
Challenge
Generate awareness about the new product line, and then effectively convert consumers into purchasers once they learned about the product. Achieving a positive ROI and ROAS while ensuring the campaign's cost-effectiveness.
Solution
Various A/B tests were conducted to refine the campaign approach before scaling it up. This test-and-learn approach helped identify effective strategies.
Results
The online market share for Origins grew from 0% to 44%Year-to-Date (YTD).
I can easily get an overview of other countries local activities and when I would like to repeat the activitiy I have always managed to get easy contact and files share. Instead of writing monthly or quarterly reports I am able to do the Wegrow posts when the activitiy has ended or when there is more free time available. We used to share Monthly reports were used to share only within our region EENorth, but with WeGrow my access to content is much more wider.
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